Guangming SME Mixed Use Complex
Guangming SME Mixed Use Complex
Guangming SME Mixed Use Complex
Guangming SME Mixed Use Complex
Guangming SME Mixed Use Complex
Guangming SME Mixed Use Complex

Workplace Feature

Guangming SME Mixed Use Complex

Shenzhen, China

Type
Workplace: Mixed Use
Status
Invited Consultation
Location
Asia
Client
SEZ CONS. & DVPT. CO., LTD.
Site Area
57, 840 sqm
GFA
120, 262 sqm
Year
2013

Guangming SME Mixed Use Complex – Shenzhen, China

In association with Executive Architects: Huazhu Architectural & Engineering Co. Ltd. – Shenzhen

Guangming SME Headquarters mixed-use development is a dynamic eco-friendly development. It generates a new pedestrian oriented hub of commercial, retail, entertainment and leisure. The development seeks to create a vibrant urban centre within a newly planned industrial and commercial district, integrated with major transportation connections. At the heart of the development is the notion of creating a true sense of public place with major urban anchors to attract all sectors. Major iconic architectural portals open into an integrated commercial / retail and leisure destination point.

Our proposal seeks to liberate the ground floor plan in order to create a large and open multi-level civic/retail/ leisure plaza offering an active and dynamic plaza experience with multiple-level access to the retail – leisure facilities. A 160m and 140m interconnected commercial towers cluster to form one portal on the northeast corner and a 130m and 97m cluster of interconnected service apartment towers form the other anchor/portal to the north west corner.
The double anchor concept minimizes massing on the site and thereby maximizes the amount of open space, creating a more environmentally friendly planning concept. Our proposal brings in the necessary public through our unique open platform and provides fluid access to a unique open-air retail experience, a groundbreaking invitation to exploration, promenade, and discovery of the emerging New Guangming.
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