Guangming SME Headquarters Mixed Use Development

Guangming SME Headquarters Mixed Use Development

Guangming, Shenzhen, China
  • Type: Mixed Use
  • Status: Shortlisted Consultation
  • Year: 2013
  • Client: SEZ CONS. & DVPT. CO., LTD.
  • Site Area: 57 840 sqm
  • GFA: 120 262 sqm
  • In collaboration with: Huazhu Architectural & Engineering Co. Ltd. – Shenzhen

Guangming SME Headquarters mixed-use development is a dynamic eco-friendly development. It generates a new pedestrian oriented hub of commercial, retail, entertainment and leisure. The development seeks to create a vibrant urban centre within a newly planned industrial and commercial district, integrated with major transportation connections. At the heart of the development is the notion of creating a true sense of public place with major urban anchors to attract all sectors. Major iconic architectural portals open into an integrated commercial / retail and leisure destination point.

Our proposal seeks to liberate the ground floor plan in order to create a large and open multi-level civic/retail/ leisure plaza offering an active and dynamic plaza experience with multiple-level access to the retail – leisure facilities. A 160m and 140m interconnected commercial towers cluster to form one portal on the northeast corner and a 130m and 97m cluster of interconnected service apartment towers form the other anchor/portal to the north west corner.

The double anchor concept minimizes massing on the site and thereby maximizes the amount of open space, creating a more environmentally friendly planning concept.

Our proposal brings in the necessary public through our unique open platform and provides fluid access to a unique open-air retail experience, a groundbreaking invitation to exploration, promenade, and discovery of the emerging New Guangming.

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